EdTech & Tech for Good

Turning your innovation into clear messaging that reaches educators, schools, and learners.

The EdTech space is fast-moving, competitive, and full of potential. But even with a brilliant product brilliant product, it can be hard to break through the noise, gain trust from educators, and clearly communicate how your technology supports real learning outcomes.

Marketing challenges your may be facing

We understand the unique challenges EdTech companies
face when trying to grow in a busy market:

  • Explaining Complex Tech

    Communicating your product’s value in a way that educators and non-tech audiences can quickly grasp.
  • Standing Out

    Differentiating your platform from competitors in a crowded and rapidly evolving space.
  • Building Trust

    Proving your credibility to school leaders, IT teams, and education decision-makers.
  • Reaching the Right People

    Navigating the long, often confusing sales cycles in education.
  • Demonstrating Impact

    Showing real learning outcomes and user success in a way that’s clear, measurable, and relatable.
  • Keeping Up with Content

    Managing websites, campaigns, and product updates while also focusing on product development.
  • Demonstrating Outcomes

    Schools and local authorities want to see clear evidence of student progress, but showcasing this in an engaging and accessible way can be challenging.

How we can help

Our services are designed to take the pressure off your team
and help you build consistent, effective communication
that drives results:

1. Messaging & Positioning

We help you uncover what makes your product or platform truly valuable and craft messaging that clearly communicates your strengths to the audiences that matter most, whether that’s educators,
decision-makers, or partners.

2. Sales Enablement Materials

From pitch decks and funding presentations to tailored email copy and compelling case studies, we create persuasive, on-brand materials that support your sales conversations and make it easier to turn interest into action.

3. Website Design & Copywriting

Your website should do more than look good. It should guide visitors seamlessly, reflect your mission, and convert the right people. We design and write websites with strong UX, clear messaging, and purposeful calls to action that drive results.

4. Content Strategy

We develop thoughtful, long-term content strategies that build trust and visibility. Whether it’s blog posts, explainer content, user success stories, or thought leadership, we help you show up consistently and with confidence.

5. Ongoing Support

From product launches and brand refreshes to ongoing campaign planning and content creation, we offer flexible, responsive support that grows with your business and keeps your message aligned as you scale.

6. Campaign Planning & Launch Support

Whether you're introducing a new product, launching a fundraising campaign, or promoting a key initiative, we’ll help you plan, craft, and execute campaigns that are strategic, impactful, and aligned with your goals, from messaging to rollout.

Get in touch

Looking for help with marketing your Youth or Children's Charity?  Fill out the form below, and let’s work together to showcase your impact.

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Resources to help you

Get a head start on improving your marketing with these
free resources.

Blog

5 Things That Make an EdTech Pitch Stick with School Leaders

Guide

How to Simplify Your Product Messaging Without Losing
Its Power

Checklist

Does Your Website Build Confidence with Schools?