Does Your Website Build Confidence with Schools?

Use this checklist to make sure your EdTech or education-focused website builds trust, communicates value, and helps school leaders take the next step.

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First Impressions

☐ Is it immediately clear what your product or service does
☐ Can visitors quickly see who it is for and how it helps
☐ Does your homepage include a simple and powerful value statement

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Navigation and Structure

☐ Is your website easy to navigate with clear menu options
☐ Can schools find relevant information within one or two clicks
☐ Are there dedicated pages for key audiences such as teachers or headteachers

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Clarity of Messaging

☐ Are you using clear and jargon-free language throughout the site
☐ Is it obvious what problem your product solves for schools
☐ Do your benefits speak directly to time, budget or learning outcomes

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Evidence of Impact

☐ Do you share real results, statistics or improvements achieved in schools
☐ Are there testimonials, case studies or quotes from educators
☐ Have you included relevant accreditations, partners or frameworks

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Visual Trust Signals

☐ Are there photos of real people such as your team or schools you work with
☐ Is the design professional, accessible and easy to read
☐ Do you include logos of schools, multi-academy trusts or organisations you work with

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Calls to Action and Contact

☐ Is it clear what the next step is such as booking a demo or requesting a trial
☐ Do you offer easy ways to contact someone directly such as an email address, phone number or contact form
☐ Are your contact details included in the footer of every page

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Final Test

☐ Ask someone outside your team ideally someone from a school to visit your website
Can they understand what you offer, trust your solution and know what to do next

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Need help refining your website for schools?
At Louise., we help EdTech providers create websites that build confidence, communicate clearly and lead to stronger school partnerships: hello@wearelouise.co.uk