We're Louise, and wecare deeply about the work.
Not just how it looks.
What it does.
Who it's for.
When Rich and Brian met Louise,
she stopped them in their tracks.
We Are Louise is named after Louise Allen.
A force of nature.
Bold. Brash. Deeply human.
The kind of person who doesn't tiptoe around the truth, but always leads with heart.
Louise represents the spirit we built this agency on:
- Say what matters.
- Show up properly.
- Don't dilute important work just to sell it.
She is energy, honesty, and momentum.
And she reminds us, every day, why this work matters.
We Are Louise exists because the bar for marketing in the children's sector
is far too low.
Too much good work is hidden behind:
- Polite language
- Safe branding
- Marketing that whispers instead of leads
Most founders in this space didn't set out to run businesses.
They set out to change lives.
Louise exists to help them do that, without selling their soul or burning out in the process.
To empower organisations supporting children and young people to scale their impact through bold, brilliant, and deeply human marketing.
To make the children's sector the most creatively marketed, emotionally resonant, and purpose-driven sector in the UK.
A world where organisations doing meaningful work for children are recognised, trusted, and resourced to keep going.
The people
behind Louise.
We're strategists, creatives, and storytellers. More importantly, we're people who've lived in or alongside the systems we work with.
Rich
Director & Founder
Rich founded We Are Louise after seeing too many incredible organisations across the children's sector being overlooked despite the life-changing work they deliver every day.
Louise
Co-Founder
Having grown up in care herself, Louise Allen has dedicated her life to championing children and young people through fostering, writing and advocacy.
Jack
Managing Director
Jack leads We Are Louise with a simple mission: helping organisations doing life-changing work become impossible to ignore.
Kurt
Head of Growth
Kurt leads growth at We Are Louise, helping organisations generate more referrals, build trust and create lasting impact.
Gem
Marketing Account Strategist
Gemma helps organisations turn their expertise into clear, engaging marketing that builds trust and drives action.
Sav
Creative Marketing Manager
Savannah brings brands to life through creative campaigns, content and design that people remember.
Inta
Creative Designer
Inta transforms ideas into thoughtful, impactful design that helps organisations stand out for the right reasons.
Rhian
Marketing Apprentice
Rhian supports the team across content, marketing and creative projects, bringing enthusiasm, curiosity and fresh ideas to everything she does.
How we
show up.
- We're brave.
We say what matters, even when it's uncomfortable.
- We're human.
We listen properly and speak plainly.
- We're useful.
If it doesn't work in the real world, it doesn't leave the room.
- We're real.
No fluff. No ego. Just clarity and craft.
- We're together.
Great work happens when everyone pulls in the same direction.
And we choose
young people over profit.
Every time.
If you're building something that matters,
and you want people to finally see it,
you'll fit in here.
Sound like your people?
Tell us what you're building. We'll be honest about whether we can help.
Start the conversation
Led by KurtWe'll tell you what you don't know
If your marketing feels messy or hard to explain, the Louise Marketing Audit is built for exactly that moment. Clarity, confidence, next steps.
For overwhelmed founders, analytical buyers, and people who need clarity first.
Book an audit