Our thinking.
Loud, useful, never finished.
Opinions, provocations, and lessons from the work.
Marketing that actually changes lives.
Why polite, beige marketing is failing the children's sector, and what to do instead.
The Foster Care Recruitment Crisis: What Better Marketing Can Really Do
Practical strategies to help fostering services attract and engage the carers they urgently need.
The bar for marketing in this sector is embarrassingly low.
Every founder we meet in the children's and care sectors feels it. The work is extraordinary. The marketing is forgettable. Here's why that gap exists, and what fixing it actually looks like in practice.
We make care famous. Here's what that actually means.
We say we make care famous. Sometimes people hear that and assume we mean attention for its own sake. We do not. Here is what the phrase actually stands for, and why it shapes every decision we take on a brief.
Like what you see? Let's build something.
Tell us what you're working on. We'll be honest about whether we can help.
Start the conversation
Led by KurtWe'll tell you what you don't know
If your marketing feels messy or hard to explain, the Louise Marketing Audit is built for exactly that moment. Clarity, confidence, next steps.
For overwhelmed founders, analytical buyers, and people who need clarity first.
Book an audit