Alternative Provision
Turning your impact into stories that reach the right people.
Alternative Provisions (AP) offer a lifeline for children who need a more flexible, supportive approach to learning. These spaces help young people thrive in ways that work for them. But raising awareness, building trust, and reaching the right people - whether parents, schools, or local authorities - can be tough.
That’s where Louise. comes in
Watch this short video to see how we can help you share your Alternative Provision’s story authentically, build a stronger online presence, and reach the people who need to see your impact, so more children get the support they deserve.
Marketing challenges your may be facing
We understand the unique challenges you may be facing when trying to grow awareness and build strong partnerships:
Positioning Your Alternative Provision
Standing out in a crowded education space and clearly communicating what makes your AP special across social media and on your website.Telling Your Story
Showcasing the life-changing impact you have on students and their families through testimonials and case studies.Building Trust
Establishing credibility with parents, local authorities, schools and funding bodies.Reaching the Right People
Getting referrals can be a tricky business. It sometimes isn’t clear who the right stakeholders are, who makes the decision to send a young person to your Alternative Provision and how to contact them.Misunderstood Purpose
Many people, including parents and referrers, don’t fully understand what APs offer, leading to misconceptions about who they support and how they help young people thrive.Managing Referrals
Referral forms can often become lost in the mix on websites, leading to fewer referrals for young people who need your support.
Take a look at Storyy Group
Storyy Group is a nurturing Alternative Provision in Berkshire, creating a safe and supportive space for children aged 5 to 16 who need a different approach to learning. With personalised interventions and hands-on mentoring, they help young people regain confidence, develop life skills, and reconnect with education in a way that works for them. Their dedicated team takes the time to understand each child, encouraging growth in both learning and well-being, leading to better attendance, stronger self-regulation, and a renewed sense of possibility.
How we can help
We make marketing easy for you so you can focus on what matters most, supporting your students and helping young people on their journeys. Our services include:
Helping you refine your message so your Alternative Provision’s strengths shine through, making it clear what services you offer and who they apply to.
Making sure parents, schools, and local authorities understand exactly what support you provide and why it’s a valuable alternative to mainstream education.
Developing personalised email strategies to keep local authorities and schools engaged with your latest updates and success stories, ultimately leading to more referrals.
Designing an engaging website and marketing materials that build trust and credibility.
Providing content, social media management, and marketing strategies tailored to your needs and budget.
Turning student achievements into powerful, shareable stories that resonate with your audience.
Get in touch
Looking for help with marketing your Alternative Provision? Fill out the form below, and let’s work together to showcase your impact.
Resources to help you
We’ve put together helpful resources to make marketing easier and give you a helping hand!
Blog
How to tell your Alternative Provision’s story
Guide
Purpose in Every Post: Social Media Content Plan for Alternative Provisions
Checklist
5 must-haves to feature on your website
