How to Tell Your Alternative Provision’s Story
Alternative Provisions (APs) offer more than education. They offer hope, structure, and a renewed sense of possibility for young people who need a different approach to learning. But too often, that impact goes unnoticed. Maybe because it’s hard to capture. Maybe because you're too focused on supporting students to stop and think about storytelling. Or maybe because the people who need to understand what you do (parents, schools, and local authorities) just aren’t seeing it clearly enough.
At Louise, we work closely with Alternative Provisions across the UK to help them communicate their work with clarity, warmth, and purpose. If you're not sure where to start, this guide is for you.
Start With the Why
Every Alternative Provision exists for a reason. It may be born from a frustration with mainstream systems, a passion for youth development, or a belief in second chances. That "why" is powerful and it’s what connects with people emotionally.
Ask yourself:
- What problem are we solving for young people?
- Why does our approach matter?
- What makes us proud to do this work?
Show the Journey, Not Just the Outcome
We often focus on results like better attendance, improved behaviour, or re-engagement with learning. But what’s just as compelling is the journey a young person takes to get there.
Tell stories (anonymised and sensitively written) that show transformation:
- What challenges were they facing?
- What support did they receive?
- How did their confidence, routine, or outlook shift?
Use the Voices That Matter Most
The most powerful stories come from students, parents, and staff. Testimonials, quotes, and short videos can say more in 60 seconds than a page of copy ever could.
Tip: Ask your team to capture quick reflections after key milestones, whether it’s a student completing a programme or a parent noticing a change at home.
Make It Visual
Photos of your space, team, and activities go a long way in building trust. When people see a warm, structured environment, it helps break down any preconceptions they might have about what “alternative” looks like.
Pro tip: Keep a bank of photos (with proper permissions) and use them on your website, social media, and newsletters.
Clarify What You Actually Offer
One of the biggest barriers to referrals is confusion. If someone visits your website and isn’t immediately clear on who you support, how, and where, they’re likely to move on.
Make sure your messaging includes:
- Age range and the needs that you support
- Type of provision (short-term, full-time, reintegration, etc.)
- Referral process made simple and accessible
Let Your Values Shine
Whether your focus is on trauma-informed care, creativity, vocational learning, or emotional development, your values set you apart. They should show up in your tone of voice, visual identity, and the way you present your work.
Final Thoughts
Your Alternative Provision’s story is worth telling, and when told well, it helps the right people find you, trust you, and refer young people who truly need your support.
Need help shaping or sharing your story? At Louise, we specialise in helping Alternative Provisions communicate with clarity and confidence. From websites and messaging to social media content and case studies, we’re here to help you show the difference you make every day.
