Supported Accommodation & Children's Homes

Giving you the tools to communicate your mission with clarity and confidence.

Children’s Homes and Supported Accommodation services offer vital care for vulnerable children and young people. However, raising awareness, building trust, and connecting with the right stakeholders, whether local authorities, social workers, or families, can be a real challenge.

We spark big conversations for small voices.
Emerging Changemakers Podcast.

That’s where Louise. comes in

Watch this short video to see how we help care providers like you share your work with clarity and compassion, build a trusted online presence, and connect with the professionals and families who need to see your impact, so more children and young people can access the support they deserve.

Marketing challenges your may be facing

We understand the unique challenges you may be facing when trying to grow awareness and build strong partnerships:

  • Standing Out

    It’s difficult to communicate what makes your home unique across your website and social media.
  • Telling Your Story

    You offer life-changing support, but you may not be sharing the impact through testimonials and case studies.
  • Establishing Trust

    Building credibility with local authorities, social workers, and families is crucial but often challenging.
  • Referral Confusion

    Identifying and connecting with the right stakeholders for referrals can be complex and unclear.
  • Misconceptions

    People often misunderstand what children’s residential care and supported accommodation truly provide.
  • Lost in the System

    Referral processes can be hard to navigate, and forms often get buried or go unnoticed.

Take a look at Storyy Homes

Storyy Homes provides Ofsted-registered Supported Accommodation (16+) for young people aged 16 and over, as well as Children's Homes for those aged 8 to 16, across Berkshire. Their services focus on creating safe, nurturing environments that support young people through personalised care plans, life skills development, and educational engagement. With a commitment to holistic support, they assist young people in transitioning into adulthood, offering emergency placements when needed and prioritising each individual's well-being and growth.​

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storyy
Instagram
storyy
Instagram
storyy

How we can help

At Louise, we make marketing easy so you can focus on what matters most, supporting young people.

Our services for Children’s Homes and Supported Accommodation providers include:

1. Brand Positioning

We help you define your unique voice and communicate what makes your service different in a sector where trust and compliance are key. From refining your messaging to aligning your brand identity with your values, we ensure your organisation stands out for the right reasons: clear, consistent, and credible.

2. Clarifying Your Services

Care services can be complex and are often misunderstood. We work with you to simplify and structure how you present what you do, who you support, and how people can work with you. Whether it’s for local authorities, families or referrers, we help ensure your offering is easy to understand, accurate, and aligned with the real needs of your audience.

3. Communication Strategy

Regular, thoughtful communication builds trust over time. We create tailored strategies to help you stay connected with your stakeholders, whether through newsletters, email updates, or referral reminders. Every message is designed to reinforce your impact, keep your service front of mind, and support stronger relationships with partners.

4. Website & Impact Materials

Your website and marketing materials are often the first point of contact for referrers and professionals. We design and write content that reflects the professionalism, warmth and care you provide in person. From service guides to referral packs and web pages, everything is built to build trust and make it easy for people to take the next step.

5. Highlighting Outcomes

It’s not always easy to capture the life-changing work that happens behind the scenes. We help you tell those stories (safely and sensitively) by turning real progress, small wins and personal growth into shareable content that builds trust, illustrates impact and supports future referrals or funding.

6. Ongoing Support

We know your focus is on the young people you support, so we take care of your ongoing marketing needs. Whether you need help with social media, case study creation, blog content, or campaign planning, we’re here to keep your presence consistent, meaningful and manageable.

Get in touch

Looking for help with marketing your Youth or Children's Charity?  Fill out the form below, and let’s work together to showcase your impact.

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Resources to help you

Get a head start on improving your marketing with these
free resources.

Blog

Understanding What Referrers
Are Really Looking For

Guide

How to Build Trust with Local Authority Through Your Website

Checklist

Quick Wins to Improve Your Online Presence in Under an Hour