Supported Accommodation & Children's Homes
Giving you the tools to communicate your mission with clarity and confidence.
Children’s Homes and Supported Accommodation services offer vital care for vulnerable children and young people. However, raising awareness, building trust, and connecting with the right stakeholders, whether local authorities, social workers, or families, can be a real challenge.
Marketing challenges your may be facing
We understand the unique challenges foster care providers face when trying to grow awareness and build strong partnerships:
Carer Recruitment
Struggling to reach and retain high-quality foster carers who align with your values.Standing Out Locally
Competing with larger agencies or council services in a crowded regional space.Building Trust with Local Authorities
Demonstrating professionalism, safeguarding, and capacity in a way that builds lasting referral relationships.Explaining What Makes You Different
Articulating your ethos, approach, and offer in a way that cuts through.Time to Market
Keeping your website, content, and social media up to date while managing operational demands.Telling Stories with Care
Communicating young people’s experiences in a powerful but respectful way that builds connection and understanding.
Take a look at Storyy Homes
Storyy Homes provides Ofsted-registered Supported Accommodation (16+) for young people aged 16 and over, as well as Children's Homes for those aged 8 to 16, across Berkshire. Their services focus on creating safe, nurturing environments that support young people through personalised care plans, life skills development, and educational engagement. With a commitment to holistic support, they assist young people in transitioning into adulthood, offering emergency placements when needed and prioritising each individual's well-being and growth.
How we can help
At Louise, we make marketing easy so you can focus on what matters most, supporting young people.
Our services for Children’s Homes and Supported Accommodation providers include:
We help you define your unique voice and communicate what makes your service different in a sector where trust and compliance are key. From refining your messaging to aligning your brand identity with your values, we ensure your organisation stands out for the right reasons: clear, consistent, and credible.
Care services can be complex and are often misunderstood. We work with you to simplify and structure how you present what you do, who you support, and how people can work with you. Whether it’s for local authorities, families or referrers, we help ensure your offering is easy to understand, accurate, and aligned with the real needs of your audience.
Regular, thoughtful communication builds trust over time. We create tailored strategies to help you stay connected with your stakeholders, whether through newsletters, email updates, or referral reminders. Every message is designed to reinforce your impact, keep your service front of mind, and support stronger relationships with partners.
Your website and marketing materials are often the first point of contact for referrers and professionals. We design and write content that reflects the professionalism, warmth and care you provide in person. From service guides to referral packs and web pages, everything is built to build trust and make it easy for people to take the next step.
It’s not always easy to capture the life-changing work that happens behind the scenes. We help you tell those stories (safely and sensitively) by turning real progress, small wins and personal growth into shareable content that builds trust, illustrates impact and supports future referrals or funding.
We know your focus is on the young people you support, so we take care of your ongoing marketing needs. Whether you need help with social media, case study creation, blog content, or campaign planning, we’re here to keep your presence consistent, meaningful and manageable.
Get in touch
Looking for help with marketing your Youth or Children's Charity? Fill out the form below, and let’s work together to showcase your impact.
Resources to help you
Get a head start on improving your marketing with these
free resources.
Blog
Understanding What Referrers
Are Really Looking For
Guide
How to Build Trust with Local Authority Through Your Website
Checklist
Quick Wins to Improve Your Online Presence in Under an Hour
