5 Must-Haves to Feature on Your Alternative Provision’s Website

Make it easy for families, professionals, and referrers to understand who you are and how to work with you.

Print out this page or save it to tick off each item as you go through the list:

1. Clear Explanation of Your Offer

☐ What age group and needs do you support?
☐ Is your provision full-time, part-time, short-stay, or reintegration-focused?
☐ Where are you based and what areas do you cover?

2. Easy-to-Find Referral Information

☐ Is there a clear section or button for referrals on your homepage?
☐ Have you included a downloadable referral form or a simple online form?
☐ Is the referral process explained step-by-step?

3. Real-Life Impact and Outcomes

☐ Do you have testimonials from students, parents, or professionals?
☐ Have you shared anonymised success stories or progress data?
☐ Is your approach to supporting outcomes clearly described?

4. Photos That Build Trust

☐ Are there images of your learning environment, staff, and activities (with proper consent)?
☐ Do your visuals reflect a welcoming, calm, and structured setting?

5. Up-to-Date Contact Details & Next Steps

☐ Is your contact information easy to find on every page?
☐ Do you explain how someone can enquire, refer, or arrange a visit?
☐ Is your content current and reviewed regularly?

Top Tip: Your website is often your first impression, make it easy for the right people to take the next step.

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Need help updating or building a website that truly reflects your Alternative Provision?
At Louise, we specialise in helping education and care providers create websites that build trust, support referrals, and showcase impact.

Get in touch today and let’s create something that does your work justice.

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