5 Things That Make an EdTech Pitch Stick with School Leaders
You’ve built a great product, you know it works, and now it’s time to get it into schools. But getting school leaders to take notice, and then take action, can be a challenge. The truth is, even the best EdTech solutions can fall flat if the pitch doesn’t land.
So what separates the forgettable from the follow-up? It’s not just about features or pricing. It’s about clarity, confidence, and connection. Here are five things that will help your EdTech pitch stand out and stick with school leaders.
A Clear Problem and a Simple Solution
School leaders are busy. If your pitch doesn’t clearly explain the problem you’re solving and how your product helps, it’s going to get lost.
Be specific. Are you helping reduce teacher workload? Supporting SEND students? Improving parental engagement? Say that early and clearly. Avoid jargon, and get to the “so what?” quickly.
The best pitches are grounded in real challenges schools face, and framed in a way that makes your product feel like a solution, not just another tool.
Proof It Works in Real Schools
Testimonials, case studies, and pilot results go a long way. School leaders want to know that your product doesn’t just sound good, it actually works in a classroom or leadership context like theirs.
If you can show real outcomes from real schools (especially if they’re in similar settings), your pitch immediately becomes more credible. Bonus points for including quotes from teachers, heads, or governors who’ve used it.
Show You Understand the Pressure They’re Under
School budgets are tight. Time is limited. Change management is hard. If your pitch ignores these realities, it can come off as disconnected or naive.
Instead, show empathy. Acknowledge the challenges and speak directly to them. If your product saves time, demonstrate how. If it’s cost-effective, be transparent about pricing and value. If it reduces admin, give a specific example.
Position your product as something that fits into their world, not something they have to work around.
A Support Plan That Builds Confidence
One of the biggest concerns for school leaders is implementation. Even if they love your product, they’ll want to know how easy it is to roll out, train staff, and get support when needed.
Your pitch should include a clear, realistic support plan. Outline what onboarding looks like, what training is included, and how you’ll help them succeed long term.
Reassure them that you’re not just dropping off a login and disappearing, you’re in it with them.
A Human, Honest Approach
Finally, the way you pitch matters just as much as what you’re pitching. Avoid overblown claims, overly corporate language, or high-pressure sales tactics.
Be human. Be honest. If your product isn’t right for them, say so. School leaders are looking for long-term partners, not flashy pitches. A straightforward, down-to-earth approach builds trust, and trust leads to follow-up conversations, not just polite nods.
Final Thought
Making your EdTech pitch stick with school leaders isn’t about having the loudest voice or the slickest slides, it’s about clarity, credibility, and connection. Focus on the real problems you solve, back it up with evidence, and speak their language.
At Louise., we help EdTech companies craft messaging, websites, and pitch materials that resonate with educators and decision-makers. If you need help refining your pitch or building trust with schools, we’d love to support you.
