Liberty Supported Living is a young, ambitious provider with a clear vision: to offer high-quality supported living now, while building towards children’s homes in the future. Early in their journey, they combine the agility and energy of a start-up with a genuine commitment to creating safe, supportive environments for the people in their care.
As an early-stage supported living provider, Liberty delivered high-quality care but lacked the visibility and structure needed to build confidence with commissioners and stakeholders.
Low Market Visibility
Despite the strength of their service, Liberty had limited presence in the market, making it difficult for commissioners to recognise their offer.
Lack of Structured Communications
Without consistent messaging or communication tools, Liberty struggled to maintain regular visibility and reassurance with key decision-makers.
Balancing Authenticity with Professionalism
Liberty needed to retain their approachable, start-up feel while clearly demonstrating the credibility and readiness required to grow in a sensitive care sector.
Operating Within a Modest Budget
As a growing organisation, Liberty needed to raise their profile and build credibility in a way that was both effective and financially sustainable.
We supported Liberty in finding their voice, building the confidence and consistency needed to be visible, credible, and ready to grow in a sensitive care sector.
Strategy & Positioning
- Crafted a clear voice that balanced approachability with credibility.
- Sharpened their positioning to help them express ethos and ambition in a simple, purposeful way.
Practical Communication Tools
- Developed a social media campaign to begin building a digital presence.
- Created an email and newsletter programme to keep commissioners and stakeholders consistently updated.
Growth-Ready Planning
- Introduced a contractual “trigger” system: whenever Liberty launches a new children’s home, their marketing activity automatically scales up.
- Provided commissioners with reassurance that Liberty wasn’t just reactive, but planning growth with foresight and structure.
Brand Positioning & Messaging
- We clarified Liberty’s positioning and messaging so their values, approach, and ambitions were communicated clearly to commissioners and stakeholders.
- Developed consistent language that balanced warmth with professionalism, building trust in a sensitive care sector.
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- Moved from low visibility to an active, consistent presence in the market
- Growing digital footprint across social and email channels
- Clearer, more confident messaging recognised by commissioners
- Improved stakeholder perception, seen as a credible partner rather than a start-up
- Stronger alignment between values, communications, and ambition
- Scalable communications in place to support future growth into children’s services
