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Fledge is the purpose-driven tutoring arm of Adversio, built to support young people who often fall through the cracks, those in Alternative Provision, care-experienced learners, young people with SEN, or those at risk of becoming NEET. Unlike generic tutoring firms, Fledge isn’t about cramming grades; it’s about creating opportunities, confidence, and pathways for students who need tailored support most.
Despite a powerful mission and deep expertise, Fledge was operating in a market where standing out is harder than ever.
A Crowded, Undifferentiated Market
The tutoring sector is saturated with providers who look and sound the same, making it difficult for Fledge to stand out despite its specialist expertise.
Mission Wasn’t Visible Enough
While Fledge had a strong purpose and deep understanding of vulnerable learners, this wasn’t being clearly communicated to schools or local authorities.
Difficulty Proving Strategic Value
Without a sharp narrative, Fledge risked being seen as “just another tutoring company,” rather than a partner capable of contributing to wider, systemic change.
Inconsistent Messaging
Without a clear positioning framework, Fledge’s story risked being told differently across conversations, reducing confidence and impact with decision-makers.
We helped Fledge turn their purpose into a clear commercial advantage, building a positioning and outreach approach that spoke directly to the realities faced by schools and local authorities.
Brand Positioning & Messaging
01 We defined Fledge’s positioning so their purpose became a point of difference, not background noise. This included clarifying who they are for, what problem they solve, and how their work supports vulnerable young people beyond academic outcomes.
Full Brand Identity
02 We developed a cohesive brand identity that reflected Fledge’s values and the realities of the young people they support.
Website Design & Build
03 We designed and built a website that clearly communicated Fledge’s offer, ethos, and impact.
Communication Campaigns
04 We created communication campaigns that brought the brand to life across outbound sales, marketing, and digital channels. This included tailored messaging, personalised outreach, and practical tools that helped the team communicate consistently, build trust, and open meaningful conversations with the right audiences.
- Strong engagement from schools and local authorities
- Clear shift in commissioner perception
- Recognised as a mission-led partner, not a generic provider
- Increased confidence and clarity in pitches
- Conversations moved from transactional to values-led
Fledge went from competing in a noisy tutoring market to standing out as the mission-led choice for schools and authorities serious about change.
